This week I learned something funny.
The domain name SportsFX.com is listed for sale — for $22,998 USD.
That’s right. Twenty-three thousand dollars for one extra letter.
So, I’ll happily stick with SportsFX.co.
It got me thinking about how easy it is in business to chase things that look valuable, instead of investing in what is valuable.
I could spend $23K on a domain name, or I could use that money to:
Build better systems for my clients
Host events or webinars that educate athletes and partners
Invest in tools that improve client experience
Or simply keep delivering world-class service
My business isn’t built on search rankings or flashy web addresses.
It’s built on trust, referrals, and results.
When someone refers you, they’re handing over credibility — and that’s something money can’t buy.
So here’s the takeaway:
👉 Some investments build your image.
👉 Others build your business.
The smart move is knowing the difference.
Earn trust first. The rest will follow.
The Global Advantage
In business, success isn’t about having the flashiest website or biggest marketing budget.
It’s about building credibility that compounds — one conversation, one relationship, one result at a time.
That’s how you grow globally.
That’s how you stay trusted.
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